Una sola llamada a POST /campaigns (ver pestaña API Reference, con playground
interactivo) hace todo: crea la campaña, carga los destinatarios y ejecuta el envío.
Cada envío lleva una idempotency_key tuya. Si tu sistema reintenta la llamada (timeout,
reejecución de un flow, etc.), no se duplica el envío: devolvemos la respuesta original
con replayed: true.
Ante un error 500 (fallo aguas arriba de WhatsApp), reintentá con la mismaidempotency_key. Ante un 400, corregí el request — reintentar igual no va a duplicar
nada, pero el error va a persistir.
Si tu template tiene un header multimedia (imagen, video o documento), tenés que mandar
header_media_url en el request: una URL pública https del archivo, descargable sin
autenticación. No se acepta base64.
Límites de WhatsApp: imagen 5 MB (jpg/png), video 16 MB (mp4), documento 100 MB (PDF).
Para documentos, el nombre visible del archivo se toma de la URL.
Si el template tiene header multimedia y no mandás header_media_url, el envío devuelve
400 con un mensaje claro (el media de muestra con el que se aprobó el template no se
puede reusar para envíos — limitación de WhatsApp).
Las campañas aceptan de 1 a 1000 destinatarios. Para follow-ups uno a uno, mandá una
campaña por envío (te da un campaign_id por operación). Si la comunicación es la misma
para muchos contactos y solo cambian las variables, agrupalos en una sola campaña.
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